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The Best Sex Toys of CES 2025

A sex toy is an object or device that is primarily used to facilitate sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as sex swings; however, it is not applied to items such as birth control, pornography, or condoms. Alternative terms for sex toy include adult toy and the dated euphemism marital aid.

The intense stimulation it provides can be particularly helpful for people experiencing diminished libido or sensitivity. For starters, this one-of-a-kind vibrator uses air pressure technology to create an unique sucking sensation that feels like you're receiving oral right on the G-spot. But what really sets this toy apart—and makes it easy for couples to use together—is that it automatically starts pulsating when it comes into contact with your skin. This egg vibrator has a rounded shape for easy entry into the vagina, as well as a silicone loop for seamless removal. Thanks to the motion sensors in the remote control, you can shift between eight patterns and different speeds just by tilting your hand.

This is a great, anal sex toy for men who enjoy anal action, but also want products that are aesthetically pleasing. The Firefly Prostate Massager  has a unique shape along with a pleasing texture. Even better, once the cock ring has been released, the resulting orgasm can be absolutely mind blowing. It's easy to see why these are widely regarded as some of the best gay sex toys.

We’d also be remiss not to point out the Njoy Pure Wand, a bestselling stainless steel dildo, and the Beginner's Unisex Strap-On Harness Kit sex toys, which comes with everything you need to try pegging. Experience powerful pleasure with the Romp Switch X in vibrant orange, a compact clitoral stimulator designed to deliver intense sensations. Featuring patented Pleasure Air Technology & 6 customizable intensity levels, this petite yet powerful device offers precise stimulation for unforgettable experiences. These toys also work for her Adult toys, so they can be easily integrated into couples play. Depending on what you’re looking for, things like Tenga cups and pussy masturbators are toys that can offer you a discreet and totally totable experience. Male Masturbators such as these are usually comprised of silicone molds held within an inconspicuous plastic shell.

Stick your cock into one of our high-quality penis pumps and watch it grow tremendously right in front of your eyes. The company creates empowering sex toys, but it's also a trusted source of sexual health information and feminist porn. And of course, you can find all things sexual wellness on the site sextoystoreshopping.com, including sex furniture and lubes. "If you're looking for a sleek toy that won't break the bank, look no further than Bellesa," says former WH editor Naydeline Mejia. "Plus, you don't have to search far for content to accompany your solo sesh, as the women-owned company offers a variety of steamy content for your viewing pleasure."

Consider factors such as size, shape, material, and functionality. Clitoral stimulators are great for external pleasure, while G-spot and rabbit vibrators offer internal stimulation. Our customer support team at Sextoy.com is also available to help you find the perfect match for your needs. “Masturbation allows you to lean into pleasure—what makes you orgasm, what your body responds to — and this will enhance partner sex too,” Zar adds. Glass sex toys are perfect if you're trying to avoid chemical smells or rough textures.